Pollsition

MEET THE IOS / ANDROID APP THAT ENCOURAGES VOTERS TO FOCUS ON THE ISSUES INSTEAD OF PARTISAN POLITICS.

Role
Product Design Lead

What I Did
Branding
UX Design
Visual Design
Product Prototype

The current political environment in the US is unlike anything we've seen in the past. Hard ideological divisions among party lines, nuanced issues presented as click-bait and partisan soundbytes, and voters reduced to one-dimensional caricatures by those with opposing views have become commonplace. And, in a time when we have the most access to information in our nation's history, our substantive thoughts and voices are getting lost in the noise. Our representatives regulary show allegiance to party and lobbyists over the people they have been elected to represent.

Pollsition pulls data from the Congress.gov API to provide realtime status and content for US legislation. The experience encourages continued political participation without the noise and antagonistic nature of partisan politics by creating a unique mechanism for directed democracy. Users are authenticated for voter eligibility and address, notified about important upcoming legislation on which they're able to record a position, and view aggregated anonymous data that displays the will of the people within a district to both voters and their elected representatives.

I was asked to turn the above ideas into a branded, cohesive and consumer-ready app MVP for Android and iOS. Working directly with the founder, I created the brand identity, user flows, concept model, wireframes, visual design, and a clickable prototype. The result: a purpose-driven editorial environment, straight-forward onboarding, and an intuitive user interface to discover and act upon legislation.