Osh Kosh B'Gosh

Project: Concept E-commerce Design Direction
Role: Visual Designer
Client: Osh Kosh B'Gosh, 2011


Context
SapientNitro won the Carter’s / Osh Kosh B’Gosh e-commerce business. Though not a member of the dedicated team, I created this design to round out the directions for the first client review.

Approach
OKB, at the time, were decidedly gravitating towards an “Americana” style. Pulling together varying textures, a primary color palette and eclectic typefaces, I created several screens in the e-commerce flow.

I came up with the idea of a side-scrolling parallax for the hero area. Instead of each promotion feeling like a static card, the experience would be layered and appear more active.

E-Commerce Flow